Name?
Tomasz Kita
Age?
29 years old
Occupation?
manager / art director
For how long have you been interested
in commercials?
in commercials?
I studied Law at the Silesian University for the third year,
when it came into my mind that advertisement and graphics
was what I'd like to deal with in the future.
when it came into my mind that advertisement and graphics
was what I'd like to deal with in the future.
How many hours a day do you spend working?
Designer's jobs means flexi time. I can spend 14-16 hours in front of the computer screen. There are days, though, when I am far away from the office - then the design stays with me, I can be still looking for the real concept.
The good design is about?
All in all, we try to convey the content. It is the Client who defines the content and our role is to take good care to present it to the audience. The content is the product, service, whatever.
Who are Studio's Clients?
Just everybody. It can't be our Principal - he pays and he knows the content. It is the people (the so called target group) who verify our work. Before we hand in the project, it is assessed by ordinary users. We must check if the reception is what we wanted it to be.
So?
Each product is characteristic. One wants to look modern, the other wants to be cheap. However in viewers' eyes, the image must always remain aesthetically pleasing.
How expensive is a good project?
Making projects is similar to building houses - to evaluate it we must know what we are to build. So far we have not made two exact projects for the same price.
How many people are involved in the project?
It depends on how big it is: 2-5 people.
What does Art Director do?
The graphic artist's job is to take care of the image's aesthetic effect. The person who makes the image reasonable is the art director. His role is to create the so called logical model, select pictures, create visual hierarchy and censorship
What would you recommend to people who start to become interested in advertisement and graphics?
Anything by David Ogilvy and obviously Alex White's "Elements of Graphic Design". Online in Webesteem we can find one of the former articles by Marcin Moscicki.
